Saturday, January 29, 2011

Beer 20 - Heineken

Drunk on August 7, 2010

Heineken
Brewed in Holland bought and drank at The Drake and Rebel's Honky Tonk Saloon while attending the Houston Press "Battle of the Bands" and then for donner at Raia's Italian Market on Washington Avenue in Houston TX. My antipasto and Patri's stuffed chicken breasts were excellent, Raia's is an excellent casual cafe.

I just wish I could say Heineken was excellent . I drink it because it is ubiquitous and the flavor remains constant. It's easy to drink, uncomplicated, well balanced and with simple flavors. But there is nothing exciting or interesting about Heineken, except for the occasional thought that somebody did a wonderful marketing job with this beer. Mediocrity triumphed over individualism, but we, Joe Public have been persuaded that the lowest common denominator is good, perhaps only because it is inoffensive and comes from overseas.

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